Mission Statement


Mission Statement

Our Mission

The mission of the National Automobile Museum (The Harrah Collection) is to collect and preserve the automobile for future generations, with an emphasis on vehicles collected by William Fisk “Bill” Harrah, to tell the story of the impact of the automobile on American society, and to perpetuate the legacy of Mr. Harrah as a renowned collector.

Why We Do It

We are dedicated to offering entertaining and educational experiences through special programs, exhibits, events, and stories about our collections – and sharing history through the timeline of the automobile. We foster the theory that learning can be fun for both adults and children. The Museum was formed solely for educational purposes and is a nonprofit, 501(c)3, tax-exempt corporation.

Our Mission

The mission of the National Automobile Museum (The Harrah Collection) is to collect and preserve the automobile for future generations, with an emphasis on vehicles collected by William Fisk “Bill” Harrah, to tell the story of the impact of the automobile on American society, and to perpetuate the legacy of Mr. Harrah as a renowned collector.

Why We Do It

We are dedicated to offering entertaining and educational experiences through special programs, exhibits, events, and stories about our collections – and sharing history through the timeline of the automobile. We foster the theory that learning can be fun for both adults and children. The Museum was formed solely for educational purposes and is a nonprofit, 501(c)3, tax-exempt corporation.

Our Mission

The mission of the National Automobile Museum (The Harrah Collection) is to collect and preserve the automobile for future generations, with an emphasis on vehicles collected by William Fisk “Bill” Harrah, to tell the story of the impact of the automobile on American society, and to perpetuate the legacy of Mr. Harrah as a renowned collector.

Why We Do It

We are dedicated to offering entertaining and educational experiences through special programs, exhibits, events, and stories about our collections – and sharing history through the timeline of the automobile. We foster the theory that learning can be fun for both adults and children. The Museum was formed solely for educational purposes and is a nonprofit, 501(c)3, tax-exempt corporation.

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